A Practical Guide to CRM
This book is a guide to achieving customer satisfaction by choosing the right CRM systems, and explains how to use CRM to integrate all channels of customer contact.
TABLE OF CONTENTS A Practical Guide to CRM
Section III: Technology
Chapter List
- Chapter 9: The Many Flavors of CRM An Overview
- Chapter 10: Marketing
- Chapter 11: Sales
- Chapter 12: The Call Center Evolution
- Chapter 13: The Importance of Data
- Chapter 14: Hosted Solutions
- Chapter 15: Partnering for Success
- Chapter 16: The Vendor Selection Process
- Chapter 17: Implementation and Deployment
Copyright Janice Reynolds 2002 under license agreement with Books24x7
