TABLE OF CONTENTS Use segmentation to describe a primary group of potential tourists that can be attracted to your city. Then describe a second tourist segment you could also target with promotion. Table 5.9 should help organize your ideas.
| Method | Primary Tourist Segment | Secondary Tourist Segment |
|---|---|---|
| Demographic (What is their gender, ethnicity, age, and family stage?) | ||
| Geographic (Are they from the local area, region, state, nation or other countries?) | ||
| Psychographic (What are their lifestyles, values, and social class?) | ||
| Usage (Are they business travelers, day/weekend visitors, family and friends, or traditional vacationers?) | ||
| Cultural (Are they escapists, status seekers, spiritual seekers, or researchers?) |
Our primary target market segment can be described as: ________________________________________________________________
Our secondary target market segment can be described as: ________________________________________________________________
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