TABLE OF CONTENTS Companies that produce consumer goods spend considerable effort and money on the design of product packaging. Of course packaging is important because it protects the physical product until it is sold. However, the product package is also important because it communicates information to the consumer. This information can include the name of the product, information on ingredients, where the product was produced, and the product price. In addition the physical design of the package is used to communicate the benefits the consumer will receive by consuming the product. An attractive package that uses words and images to convey the product's benefits helps the consumer to make the purchase decision.
In tourism marketing the word packaging takes on a new meaning. Tourism packaging doesn't involve a physical package surrounding a product. Instead, packaging is the process of putting together, or bundling, the core tourist product with additional services desired by tourists. The package is then promoted to tourists, who can then easily purchase their desired travel experience.
Purchasing a package offers the potential tourist a number of advantages. Purchasing a package offers tourists convenience by reducing the amount of time they will need to spend researching what the city has to offer. Tourists also find packages attractive because with a single purchase everything they need for their visit is provided, including lodging and attractions. A themed package is especially attractive to tourists because all the components will...
