TABLE OF CONTENTS Content design is a large and very complicated topic. Much has been written on the subjects of art, graphic design, communication arts, desktop publishing, publication design, multimedia design, presentation design, public speaking, motion picture design, journalism, and, now, interactive electronic media and Web design. All of these aspects have potential roles in crafting the e-graphics experience. The difficult part is knowing which of these many aspects are likely to contribute the most to the work that EDP professionals perform.
Writers recognize that they must change their style of writing depending on whether the message will be delivered as a speech or as an article in a publication. They also recognize that the message must be crafted for the anticipated audience. It matters whether the content is being written for publication in Scientific-American or for a local newspaper. In concept, the same is true for EDP professionals. Designers and planners produce and distribute content in various ways depending on the nature of the audience that needs to be reached. The characteristics of the audience and the venue under which the content will be experienced affect the manner in which the content is prepared.
| Tip | If planned correctly, a digital graphic can successfully be used on a large poster, placed in a report document, included in an electronic presentation, and become part of a Web page. |
When graphics were produced mainly through manual means of production, there was a limited amount of customization regarding things like the...
