TABLE OF CONTENTS Companies that choose excellence are setting out on a journey toward high performance. They begin with a clear appreciation of where they are, where they want to go, what they will do to get there, and how long it will take. They also review these four criteria regularly to ensure the parameters set still match the needs of their business. They recognize that the key to success is people and that proactive change is sustained only by highly motivated people. Such people will execute a well thought-out strategy if they have participated in its creation, if they take ownership of it, and if the results help them achieve what they want. Success in this journey means success for your company, your people, and you it is a W 3 (Win-Win-Win) proposition. Any approach that is less than W 3 will result in less than the desired results.
The measure of success is not whether you have a tough problem to deal with, but whether it's the same problem you had last year.
John Foster Dulles
If you know where you are going and you have a basic idea of how you will get there, then you have a strategy. The various twists and turns, the route you choose, the method of transportation you use, how fast you go, whom you go with, etc., are all tactical choices. Strategy describes the overall direction. It is no more complicated...
