Business Services Reference Materials
Reference Articles 201 - 273 of 273
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Leisure Marketing: A Global Perspective
Description: Leisure Marketing: A Global Perspective Using real life events to highlight key themes and issues, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in ...
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Management Extra: Managing Markets and Customers
Description: Management Extra: Managing Markets and Customers Exploring what market orientation means and the key things you need to be able to do as a manager to make a difference, this book neatly summarizes a ...
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Managing Nano-Bio-Info-Cogno Innovations: Converging Technologies in Society
Description: Managing Nano-Bio-Info-Cogno Innovations: Converging Technologies in Society Providing a unique review of technical developments related to the unification taking place today among NBIC, this text ...
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Marketing Due Diligence: Reconnecting Strategy to Share Price
Description: Marketing Due Diligence: Reconnecting Strategy to Share Price Written for directors and managers, this book blends proven ideas from strategic and financial management with new concepts about ...
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Marketing Graffiti: The View From The Street
Description: Marketing Graffiti: The View From The Street Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, this book explains ...
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Mergers, Acquisitions and Other Restructuring Activities: An Integrated Approach to Process, Tools, Cases, and Solutions, Second Edition
Description: Mergers, Acquisitions and Other Restructuring Activities: An Integrated Approach to Process, Tools, Cases, and Solutions, Second Edition This text provides the nuts and bolts for the businessperson ...
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Persuasive Technology: Using Computers to Change What We Think and Do
Description: Persuasive Technology: Using Computers to Change What We Think and Do With compelling insights and illuminating examples, the author reveals how Web sites, software applications, and mobile devices ...
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Return on Investment in Training and Performance Improvement Programs, Second Edition
Description: Return on Investment in Training and Performance Improvement Programs, Second Edition With this book, you get the strategies you need to turn your training/HRD department into a visible, ...
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Tourism in Turbulent Times: Towards Safe Experiences for Visitors
Description: Tourism in Turbulent Times: Towards Safe Experiences for Visitors Presenting an international review of challenges faced by the world's largest industry and governments around the world, this book ...
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Writing for Multimedia and the Web, Second Edition
Description: Writing for Multimedia and the Web, Second Edition Provides a step-by-step explanation of how to create powerful content for interactive media. ...
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Make or Break Issues in IT Management: A Guide to 21st Century Effectiveness
Description: Make or Break Issues in IT Management: A Guide to 21st Century Effectiveness Covers all aspects of IT project management such as the way to achieve maximum benefits from the investment. ...
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Making a Financial Case, Fourth Edition
Description: Making a Financial Case, Fourth Edition Whether studying for an ILM qualification or looking to enhance the skills of your employees, this book provides essential solutions, frameworks and techniques ...
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Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them
Description: Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them Designed for practicing managers, this book explains that strategic marketing planning must be seen as one ...
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Management of Marketing
Description: Management of Marketing Designed specifically for MBA students, this thorough guide provides information on the core elements of marketing without the depth that often surrounds these to ensure that ...
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Managing Change, Fourth Edition
Description: Managing Change, Fourth Edition Whether you are studying for an ILM qualification or looking to enhance the skills of your employees, this guide provides essential solutions, frameworks and ...
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Managing Corporate Reputation & Risk: A Strategic Approach Using Knowledge Management
Description: Managing Corporate Reputation & Risk: A Strategic Approach Using Knowledge Management This text explains how leading companies are combining knowledge and risk management techniques with emerging ...
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Managing Risk: The Human Resources Contribution
Description: Managing Risk: The Human Resources Contribution Providing practical guidance through the use of case studies, this one-stop guide will help users put into place a practical policy for managing risks ...
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Human Resource Management in the Hospitality Industry: An Introductory Guide, Eighth Edition
Description: Human Resource Management in the Hospitality Industry: An Introductory Guide, Eighth Edition Taking a process' approach, this user-friendly book guides the reader through every stage from HR planning ...
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Intellectual Property Rights for Engineers, Second Edition
Description: Intellectual Property Rights for Engineers, Second Edition Explaining the general principles behind the law protecting innovation, this invaluable text defines basic rights through automatic ...
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Interactive Design for New Media and the Web
Description: Interactive Design for New Media and the Web This no-nonsense guide exemplifies the extensive series of applications for successful participation in e-commerce. ...
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International Encyclopedia of Hospitality Management
Description: International Encyclopedia of Hospitality Management Designed to serve as an authoritative source of scientific and professional reference for students, researchers and practitioners, this book ...
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Introducing Management: A Development Guide, Third Edition
Description: Introducing Management: A Development Guide, Third Edition Ideal for both new and existing managers, this comprehensive text incorporates the latest innovations in management thinking and reflects ...
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Introduction to Health and Safety at Work: The Handbook for the NEBOSH National General Certificate, Second Edition
Description: Introduction to Health and Safety at Work: The Handbook for the NEBOSH National General Certificate, Second Edition As an introduction to all areas of occupational safety and health, this book covers ...
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Introduction to Marketing Concepts
Description: Introduction to Marketing Concepts Thoughtfully written to accommodate the time pressures on students and lecturers, this book provides a comprehensive understanding of the main concepts of marketing ...
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IPO and Equity Offerings
Description: IPO and Equity Offerings This book goes behind the scenes to examine the process of an offering from the decision to go public to the procedures of a subsequent equity offering. ...
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ISO 9000 Quality Systems Handbook, Fifth Edition
Description: ISO 9000 Quality Systems Handbook, Fifth Edition Whether establishing a quality management system for the first time, or upgrading an existing system, this handbook presents experiences of ...
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Distressed Debt Analysis: Strategies for Speculative Investors
Description: Distressed Debt Analysis: Strategies for Speculative Investors Using numerous real-world examples and case studies to emphasize important concepts and critical issues, this book addresses the ...
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Dividend Policy: Theory and Practice
Description: Dividend Policy: Theory and Practice This text presents new ways to think about one of the most intriguing subjects in financial economics: dividends. It also explores the puzzle presented by ...
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Festival and Events Management: An International Arts and Culture Perspective
Description: Festival and Events Management: An International Arts and Culture Perspective Looking at the central role of events management in the cultural, tourism and arts industries, this unique text provides ...
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands, Second Edition
Description: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands, Second Edition Providing a flowchart for progressing the brand building process from strategy through ...
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Global Sourcing & Purchasing Post 9/11: New Logistics Compliance Requirements and Best Practices
Description: Global Sourcing & Purchasing Post 9/11: New Logistics Compliance Requirements and Best Practices This comprehensive reference provides sound and innovative purchasing, logistics and supply chain ...
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Global Tourism, Third Edition
Description: Global Tourism, Third Edition Drawing on the insight of thirty-nine contributors to chronicle and foresee the effects of tourism on society, this insightful text provides international perspectives ...
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New Employee Orientation Training
Description: New Employee Orientation Training If you've ever had to design new employee orientation programs at the organizational or departmental level, this guide will make the process much easier and help you ...
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New Supervisor Training
Description: New Supervisor Training Helping new and experienced supervisors make the transition from individual contributor to leader, this practical guide shares a wealth of experience aimed at the realities of ...
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Observing the User Experience: A Practitioner's Guide to User Research
Description: Observing the User Experience: A Practitioner's Guide to User Research The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem ...
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Organisations and the Business Environment, Second edition
Description: Organisations and the Business Environment, Second edition Illustrated with topical examples and data, this user-friendly resource with end of chapter questions, activities and assignments puts ...
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Organization Behaviour for Leisure Services
Description: Organization Behaviour for Leisure Services This text provides the reader with the conceptual tools necessary for analyzing organizational behaviour in the context of hospitality, leisure and tourism ...
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Reaping the Benefits of Mergers and Acquisitions: In Search of the Golden Fleece
Description: Reaping the Benefits of Mergers and Acquisitions: In Search of the Golden Fleece Helpful whether you are a novice at the merger game or an expert. ...
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Recruiting, Retaining, and Promoting Culturally Different Employees
Description: Recruiting, Retaining, and Promoting Culturally Different Employees Addressing the concerns and issues of culture in recruitment, retention, and promotion, this highly practical book helps US and ...
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Reinventing the IT Department
Description: Reinventing the IT Department Offering an alternative view of the new roles of the in-house IT function, this book proposes a rethink about IT services within companies, and suggests a self-help ...
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Relationship and Resource Management in Operations
Description: Relationship and Resource Management in Operations This text explains in practical terms the importance of the business relationships with internal and external counterparts while demonstrating how ...
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Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines
Description: Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines Focusing on how to make the most from the search engine industry, this toolguide demonstrates how to ...
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Security Education, Awareness and Training: From Theory to Practice
Description: Security Education, Awareness and Training: From Theory to Practice Addressing theories of sound security training and awareness, this unique book shows the reader how to put the theories into ...
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Shareholder Value: A Business Experience
Description: Shareholder Value: A Business Experience Presents a powerful and useful toolkit of market-based perspectives, analytic approaches, valuation techniques, and specific financial metrics for use in ...
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Skills Development for Engineers: An Innovative Model for Advanced Learning in the Workplace
Description: Skills Development for Engineers: An Innovative Model for Advanced Learning in the Workplace Presents an innovative model for skills development for engineering professionals. ...
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State and Local Taxation: Principles and Planning, Second Edition
Description: State and Local Taxation: Principles and Planning, Second Edition The authors of this text draw upon numerous real-life examples to identify and explain the fundamental principles of state and local ...
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Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management
Description: Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management Explaining why narrative and storytelling should be part of the mainstream of organizational ...
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Taking Tourism to the Limits: Issues, Concepts and Managerial Perspectives
Description: Taking Tourism to the Limits: Issues, Concepts and Managerial Perspectives Drawing upon case studies, current research and conceptualizations, this book explores concepts and challenges facing ...
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The Web Writer's Guide
Description: The Web Writer's Guide This detailed reference allows those who write Web content a clear, concise set of tools and strategies to write efficiently and effectively. ...
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Timeshare Resort Operations: A Guide to Management Practice
Description: Timeshare Resort Operations: A Guide to Management Practice Providing a comprehensive look at the present and future of this growing segment of the hospitality industry, this book covers specialized ...
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Tolley's Practical Risk Assessment Handbook, 5th Edition
Description: Tolley's Practical Risk Assessment Handbook, 5th Edition Containing numerous checklists, forms and worked examples for a variety of hazards and industries, this book demystifies the risk assessment ...
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Top Pay and Performance: International and Strategic Approach
Description: Top Pay and Performance: International and Strategic Approach Providing practitioners and academics with an informed understanding of the latest developments in top pay and performance, this timely ...
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Total E-Mail Marketing
Description: Total E-Mail Marketing This clever text explains how to plan and execute e-mail campaigns which integrate with other online and offline communications, and is intended for customer acquisition and ...
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Understanding MPEG-4
Description: Understanding MPEG-4 Covering performance assessment for coding technology, implementation, profiling, patents and licensing, this book gives you an insiders take on the types of applications and ...
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Understanding Change, Fourth Edition
Description: Understanding Change, Fourth Edition Featuring a wide range of case studies, questions and activities to meet both an individual or organization's training needs, this workbook provides essential ...
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Understanding the Hospitality Consumer
Description: Understanding the Hospitality Consumer Taking the view that successful marketing demands a focus on the customer, this text concentrates on understanding and determining customer needs, relevant ...
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Understanding the Markets
Description: Understanding the Markets This text is a comprehensive resource from a leading financial management consultant for global banks and institutions which looks at the financial markets that support the ...
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Uniting North American Business: NAFTA Best Practices
Description: Uniting North American Business: NAFTA Best Practices Presents the opportunities, changes, and case studies of major corporations doing cross-border business in NAFTA countries. ...
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Wealth Management: Private Banking, Investment Decisions and Structured Financial Products
Description: Wealth Management: Private Banking, Investment Decisions and Structured Financial Products Addressing investment decisions in Structured Financial Products, this practical guide draws on case studies ...
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Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them
Description: Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them The author of this witty text calls attention to the most recurrent and annoying design bloopers from real web sites he has worked on ...
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Web Site Usability: A Designer's Guide
Description: Web Site Usability: A Designer's Guide A fascinating, highly surprising study of the way people actually look for information at a Website. ...
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What Business Really Wants from IT: A Collaborative Guide for Business Directors and CIOs
Description: What Business Really Wants from IT: A Collaborative Guide for Business Directors and CIOs Introducing a new approach to IT which shifts the focus from day to day technological operations to three ...
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Wine and Society: The Social and Cultural Context of a Drink
Description: Wine and Society: The Social and Cultural Context of a Drink Using real life case studies and examples from around the world, this book looks at the relationship between wine production and ...
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Winning the Knowledge Game: Smarter Learning for Business Excellence
Description: Winning the Knowledge Game: Smarter Learning for Business Excellence This book provides practical advice on the strategies, tactics, and systems needed to remain capable and agile in the rapidly ...
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Augustine's Laws
Description: Augustine's Laws Drawing heavily upon the author's experiences in managing aerospace projects as well as his years in government, this tongue-in-cheek, witty text addresses unmistakably real ...
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Building a Values-Driven Organization: A Whole System Approach to Cultural Transformation
Description: Building a Values-Driven Organization: A Whole System Approach to Cultural Transformation Presenting a whole system approach to cultural transformation, this book shows organizations how they can ...
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Cause Related Marketing: Who Cares Wins
Description: Cause Related Marketing: Who Cares Wins This definitive book will be the essential text and reference for all marketers, fund-raisers and marketing students. ...
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Coaching: Evoking Excellence in Others
Description: Coaching: Evoking Excellence in Others Including self-observation exercises and practices, this book will probe you to rethink and possibly undo how you relate to your clients, your partner, your ...
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Communication in Organisations CMIOLP
Description: Communication in Organisations CMIOLP Designed to be practical, stimulating and challenging, this workbook includes current management concepts, the changing legal framework in which managers operate ...
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Compete & Win in the Telecom Sales: A Step-by-Step Guide for Successful Selling
Description: Compete & Win in the Telecom Sales: A Step-by-Step Guide for Successful Selling A guide for veterans and rookies who want to refine their skills and gain an edge in selling telecom products and ...
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Developing Effective Engineering Leadership
Description: Developing Effective Engineering Leadership This resource provides effective methodologies to devise solutions to the real challenges faced by engineering managers today. ...
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The Best Practices Enterprise: A Guide to Achieving Sustainable World-Class Performance
Description: The Best Practices Enterprise: A Guide to Achieving Sustainable World-Class Performance Providing best practices that firms should consider in their efforts to continuously improve, this book offers ...
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The Channel Advantage
Description: The Channel Advantage How companies sell has become as important as what they sell. ...