The Web Writer's Guide

The World Wide Web continues to evolve. The UCLA Internet Report [1] indicates that the Internet s capacity to carry information doubles every 100 days. New advances in technology are making the news online, and in print, on a daily basis. Researchers tell us that future technological breakthroughs will soon bring us three-dimensional audio and visual experiences on the Web. Marketing experts continue to tinker with business models that will work on the Web and bring in financial gain.
We are all still trying to understand how to harness the power of this new phenomenon that has changed our lives in so short a time. In the interval, it s a challenge for anyone to try to make predictions for the Web s future for even the next few months. The most dependable Web trend we can rely on today is constant change. As writers, we need to embrace change on the Web because it can be our ally as long as we follow its lead.
We have all learned a lot from the first dot.com splash to the dot. com crash. Now we business people, technology experts, and content providers are all a lot smarter as we ride the waves of the next revolution of the Web. To successfully navigate the waves of change, writers have to stay on top of the latest research on the Web. We have to be willing to learn new skills and then to relearn again as technology continues its march of change. When the use of audio...