The Web Writer's Guide
This detailed reference allows those who write Web content a clear, concise set of tools and strategies to write efficiently and effectively.
TABLE OF CONTENTS The Web Writer's Guide
Chapter 15: Marketing Yourself
To be successful, online writers need to cultivate a marketing mindset. Think about it. Every time you query an editor, submit a resume, publish an article, or complete a successful project, you are marketing yourself to the online world. You are selling both yourself and your work. You have a choice. You can continue to pursue jobs as they become available or you can sit down and develop a well-thought-out marketing plan. Take the latter step and you will achieve greater success.
Developing a Personal Marketing Plan
In Chapter 6, Getting Ready to Write, you had the opportunity to analyze Internet sites, determine your personal strengths, and identify your writing niches. Gathering this information will enhance your online writing skills. Now it s time to pull all of your ideas into a personal marketing plan. To make the plan a working document, it should include both short-term goals and long-term objectives. Your plan needs to be flexible to adjust to changing market conditions.
Personal Marketing Plan Definition
A marketing plan is a written document that describes your product s or service s marketing and financial objectives. The plan recommends programs and strategies for accomplishing those objectives. The combination of marketing efforts that makes up your program is known as the marketing mix, or the four Ps:
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Product (writing services)
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Price (cost to customer)
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Promotion (advertising your services on your personal Web site)
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Place (channels of distribution Internet)
The phrase marketing plan may be confused with the phrase business plan. In reality, a business plan...
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