The Web Writer's Guide
This detailed reference allows those who write Web content a clear, concise set of tools and strategies to write efficiently and effectively.
TABLE OF CONTENTS The Web Writer's Guide
Index
A
About Us pages, 26
Abstracts, 116
Accessibility considerations, 30 31
Accuracy checks, 131
Acronyms, 295
Active voice, 108 109, 132
Adair-Hoy, Angela, 230 231, 243, 285, 293
Addition and subtraction symbols (search engines), 62
Address books, 295
Advances and royalties, 274 275, 284; see also Contracts
Advertisements, 208, 295
AJR Newslink JobLink for journalists, 232
All rights contracts, 269, 273
Allen, Moira Anderson, 220 223, 240 241, 247, 253 254, 258
Alta Vista, 65
Alternative content formats, 114 115
Annotated hypertext links, 121 123
AOL (America Online), 110
Archives, 52 53, 150, 205 206, 295
ASCII (plain text) vs. HTML/multimedia formats, 207, 295
ASJA (American Society of Journalists and Authors), 238, 268 270, 277, 280 281
Ask Jeeves, 65, 154
ASTD (American Society for Training and Development), 291
Attitude; see Personality and attitude
Attorneys, contracts and, 278; see also Contracts
Audience
for corporate Web-based communication, 146
for e-mail newsletters, 199 200
levels of, 114
target, 102 103, 168 169, 174 176, 287 288
for Web sites, 23 24, 35 36
Audio bites, 194
Authors Registry, 277 278
Autoresponders, 295
B
Banner ads, 295
Benefits, 295
Berners-Lee, Tim, 30 31
Beta tests, 162
Bibliographies; see Reference resources
Biographies, writer, 28
Boilerplate contracts, 268 269
Bookmarks and favorites lists, 68 69, 295
Boolean commands, 62 63, 295 296
Bots, 296
Bounced messages, 296
Bourland, Andy, 149 150, 166
Branding, corporate, 150, 200 201, 296
Broadhurst, Judith, 112, 127
Broken links, 296
Browsers, 296; see also Search engines
Bruns, Merry, 143 144, 166
Budgets and budgeting, 248 249
Bullets and lists, 123 124
Business and marketing plans, 245 257
Business-to-business communication, 177 179, 209 210
C
Cache, 296
Calendars, editorial, 203
Capella University, 292
Captions,...
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