TABLE OF CONTENTS There are many lengthy publications, manuals and books that address the vital matter of corporate culture. In this chapter selected aspects will be mentioned and prioritised in accordance with the theme and discussion of due diligence, risk management and corporate governance as explained in CHAPTER 1.
Having regard to the trends in favour of outsourcing it is important that businesses should make it clear whether or not this is part of their corporate culture. If they do not do so misunderstanding within business relationships can arise. Indeed the approach of an organisation to, for example, diversity, gender, employment practice, the environment, health and safety and other key issues can all form part of the corporate culture. It should also be noted that much of what has been covered in most of the earlier chapters could be described in terms of ongoing cultural due diligence.
It has already been clearly shown that the success or failure of a business depends very much on the quality of the decisions it makes. Decisions are made by everyone within the organisation at all levels and range from those involving strategic direction, major investments or acquisitions to those evidently simple tactical judgments made on the shop floor of the business. It has already been seen that a brand is more than a product it is a promise. No matter how globally aware consumers become they will always want to carry out business with brands they know and trust brands that fulfil...
