The case studies in the chapters that follow demonstrate how various goals were achieved and challenges were met in specific multimedia programs and Web sites:

• Prudential Verani Realty Web Site: a detailed profile of the writing of this site, from proposal to meta tags. Verani is one of the largest realtors in New England.

• T. Rowe Price Web Site: the investment firm T. Rowe Price offers interactive information for new and seasoned investors. This chapter also includes a description of the different types of commercial Web sites.

• Britannica.Com and The Harlem Renaissance: an analysis of Web site portals and writing the online feature story.

• ZDU Online Ad Campaign: a World Wide Web advertising campaign produced by ZDNet to promote its online course site ZDU (later renamed Smart Planet).

• The Nauticus Shipbuilding Company: a museum kiosk shipbuilding simulation located at Nauticus, National Maritime Center, Norfolk, Virginia.

• Sky High: an elementary school CD-ROM on the subject of flight and space.

• Clinical Support Staff Interactive Certification Program: Vital Signs: an interactive video disc training program for medical assistants at a health maintenance organization (HMO) on the process of taking medical vital signs: temperature, pulse, respiration, and blood pressure.

An understanding of how the writers of these programs dealt with informational multimedia issues will give you insight into how to deal with similar issues when they arise in your work. Each case study answers the following questions:

• Program Description and Background. Is the program a typical example...