Writing for Multimedia and the Web, Second Edition
Provides a step-by-step explanation of how to create powerful content for interactive media.
TABLE OF CONTENTS Writing for Multimedia and the Web, Second Edition
Chapter 11: Corporate Web Site Case Study T. Rowe Price Web Site
SUMMARY
Name of production: T. Rowe Price Web Site (Second Generation)
Writers: Members of the Shareholder Communications Group
Developer: T. Rowe Price Internet Services
Subject: Mutual funds, investment, and retirement planning
Audience: Seasoned investors, first-time investors, anyone interested in mutual funds
Medium: World Wide Web
Goals: Inform, teach
Architecture: Branching, hierarchical branching
The images used in this chapter are courtesy of T. Rowe Price Associates, Inc. 1998, 1999 T. Rowe Price Associates, Inc.
PROGRAM DESCRIPTION AND BACKGROUND
PROGRAM DESCRIPTION
The T. Rowe Price Web Site is the online home of T. Rowe Price Services. This site offers extensive information to help investors learn about and invest in mutual funds. The strength of this site is that much of the information is dynamic; the information is either updated frequently or can be personalized for each user. Updates range from quarterly updates, such as Performance Update and the T. Rowe Price Report, to daily updates, such as daily prices on mutual funds.
Other sections of the site can be personalized to the individual investor's needs. These include the mutual fund Watch List, which reports on the funds the user chooses, and the Online Investment Strategy Planner, a tutorial that helps establish the user's approach to investing.
The site also provides tools in the form of calculators, guides, and applications that help investors make informed investment decisions. (See the Chapter 11 section of the Writing for Multimedia and the Web CD-ROM for a link to the T. Rowe Price
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