Writing for Multimedia and the Web, Second Edition


This book has explained some of the key challenges that must be faced to become a successful interactive writer. The challenges include:
Creative challenges
Technical challenges
Productivity and organizational challenges
The challenge of keeping up with the rapid changes in multimedia and the Web
| Note | See the careers area in the "Chapters" section of the Writing for Multimedia and the Web CD-ROM for links to Web sites for the resources discussed in this chapter. |
The interactive writer has to be able to write for many media, such as video, print, and audio. He or she also has to understand how the elements of interactive media affect communicating information or telling a story. These elements include interactivity, the role of the player, interactive structure, and interactive approaches to material, such as simulations and worlds.
In addition to meeting creative challenges, the interactive writer needs a certain amount of technical knowledge. The writer does not have to be a programmer or have any formal technical training, but he or she does need to have a general understanding of interactive technology to effectively use these tools to communicate. For example, an understanding of the expressive power of Flash animation software made possible the effective exercise pictured on the opening page of Part IV of this book. Some writers become so technically proficient that they become writer-designers or writer-producers. A hyphenate writer (writer-producer, writer-designer, writer-information architect) is...