Managing Corporate Reputation & Risk: A Strategic Approach Using Knowledge Management

Creating a culture that values and guards a company's integrity is not something that can be done instantly and depends upon being able to coordinate employee knowledge and efficient information-gathering and analysis techniques, with decision-support systems, ethical guidelines, and strong and consistent executive support. One thing that is certain is that at the heart of any effective company-wide program is employee acceptance. This is especially true with an initiative such as this, in which the knowledge and experience of every employee becomes paramount to identifying and dealing with risks at an early stage.
According to the Treasury Board of Canada, an organization demonstrates continuous learning with respect to risk management if the following conditions have been met [1]:
An appropriate risk management culture is fostered.
Learning is linked to risk management strategy at many levels.
Responsible risk taking and learning from experience is encouraged and supported.
There is considerable information sharing as the basis for decision making.
Decision making includes a range of perspectives including the views of stakeholders, employees, and citizens.
Input and feedback are actively sought and are the basis for further action.
Employees cooperate with a company as part of their social contract for a number of reasons: money, security, comradeship, interest, status, and even loyalty. However, invariably, to function at their maximum effectiveness, employees at any level in the organization have the need for two important things: clarity and credit.
Almost every employee at any level will accept the need for legal and ethical...