TABLE OF CONTENTS In identifying your organization's strengths and weaknesses, and the opportunities and threats presented by the external environment, you have in effect carried out what is called a SWOT analysis. This can act as a springboard for change, helping managers to understand the nature of the organization they are working for and identify ways of moving forward in the future.
A SWOT analysis is usually set out in a box divided into four sections, as in the example below.
| SWOT analysis for Tom Robertson's Bookshop | |
|---|---|
| Strengths
| Weaknesses
|
| Opportunities
| Threats
|
Looking at this SWOT analysis it is clear that To m Robertson needed to start capitalizing on his excellent sections on cinema, theatre and art, and start selling on the Internet. It is also clear that there were various weaknesses he should have addressed, such as the prices of his ordinary books and his, and his assistant's, lack of computer skills. Although he had little capital, he could have considered borrowing enough to buy a computer and pay for a computer skills course. This would have been a major change for Tom,...
