Chapter List

Having invested so much time, effort and resources to open hearts and minds and to grow your competitive advantage, it is imperative that you back this up with the right formula of evaluation, measurement and review.

To do this each business and its people must examine the quality and performance of its knowledge. This ongoing enquiry will include a number of important reviews: first, are your existing approaches having the desired impact for your business, customers and society? Second, is your capability and know-how adapting to business changes you are facing? Finally, are your people taking the steps required to reinvent their thinking and awareness for the future?

Having studied and learnt from these questions you will then be well placed to win the knowledge game.

Overview

The purpose of evaluation is not to do it, or to get it done; it is to use evaluation to serve some larger goal.

(Robert Brinkerhoff)

Evaluating your results requires:

• serious commitment to review

• motivated inquiry and study

• higher standards of business governance

• measuring more than just dollars and economic return

• exploring the real impact of business learning.

Treating measurement as your best friend

There is little point spending hours trying to win the knowledge game if you do not evaluate your efforts. This is a glaring weakness in current business strategy in all industries and countries across the world.