Chapter List

To achieve competitive advantage in business requires a careful blend of excellent leadership, smart digital technology and inspired contributions from a wide array of people.

Business success relies on a combination of factors that are closely related to how well know-how is shared and put to work. For this to happen, a business culture must be grown that rewards the smart use of talent while also protecting vital secrets. There is no single path or quick-fix solution. You need to keep an eye on a variety of targets including smart business discipline, fostering an attitude of sharing, being adaptable to change, sustaining and keeping talent, leveraging digital technology, increasing customer loyalty and providing a rich array of opportunities for learning and innovation.