Cyber Marketing: How to Use the Internet to Market Your Goods and Services, Second Edition
No-nonsense structured guide to using the Internet for marketing.
TABLE OF CONTENTS Cyber Marketing: How to Use the Internet to Market Your Goods and Services, Second Edition
Chapter 4: Making your information system work
We have seen how the Internet can transform your ability to research the dynamic environmental factors affecting your business, and the changing markets in which you operate. Internet technology makes this sort of research much easier. But carrying out research does not help unless the data gathered is kept up to date, and even then it s no use unless the people who will use the research can get hold of it when they need it. Fortunately, the net can help.
This chapter will explain how an intranet (a company-only, private communications network) can make it easier to keep vital research information up to date, and to communicate the findings across a company to ensure people at all levels are properly informed about the changing world in which they operate. It will also examine the issues you will face in developing the right management information system for your company.
What is an intranet?
The Internet is a public space. Information on the Internet can generally be accessed by anybody able to go online, and anyone can post information for others to read. An intranet uses similar technology to create a pool of information only accessible to people within one organization. The system can be provided using a private cable network (a local area network or a wide area network) or it can be delivered across the same communications lines that carry Internet traffic. But the effect is the same. Technology allows organizations to have a private, interactive communications system which allows...
Copyright Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi 2000 under license agreement with Books24x7
