Cyber Marketing: How to Use the Internet to Market Your Goods and Services, Second Edition
No-nonsense structured guide to using the Internet for marketing.
TABLE OF CONTENTS Cyber Marketing: How to Use the Internet to Market Your Goods and Services, Second Edition
Appendix 6: Technical terms for the Internet
- Agents (also known as Bots, Robots, Worms or Spiders)
- These are software programs that gather information or perform some other service in your absence at a pre-scheduled time within chosen parameters.
- Attached file, Attachment or Enclosure
- A file or number of files added to an e-mail message. An attachment is not included in the text of the e-mail, but is a file carried with the e-mail. This can prove useful for sending documents with complicated formatting such as Word documents.Most popular e-mail programs, such as Micro soft Outlook, Notes or Netscape Mail, allow attachments. It is usually done simply by clicking the attach button (often shown as a paperclip), then browsing the files on your computer until you find the one you wish to send.
- Banner
- A banner is a rectangular box with a graphic contained within it. They typically appear in search engines and portal sites and are clickable, taking the user to the site that they are promoting.
- BBS (Bulletin Board System)
- This is the electronic equivalent of a pinboard. The software program allows you to read the notices left by others and respond to or post fresh messages. A series of messages under the same topic is referred to as a thread .
- Binary file
- A document that contains more than just text, such as an image, or a file with formatting such as a spreadsheet or word-processing document.
- Browser
- A browser is the program that you use to read...
Copyright Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi 2000 under license agreement with Books24x7
