Value Innovation Portfolio Management Achieving Double-Digit Growth Through Customer Value
Managing Partner and Principal
Principal
Ph.D., Principal
Ph.D., Associate
Product Development Consulting, Inc.
(http://www.pdcinc.com)
J. Ross Publishing
2006 Sheila Mello
ISBN-13:
ISBN-10: 1-932159-57-6
10 9 8 7 6 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
Value innovation portfolio management : achieving double-digit growth through customer value/by Sheila Mello [et al.].
p. cm.
Includes index.
ISBN-13: 978-1-932159-57-8 (hardcover : alk. paper)
ISBN-10: 1-932159-57-6 (hardcover : alk. paper)
1. New products Planning. 2. Product management. 3. Strategic planning.
I. Mello, Sheila, 1943-HF5415.153.V35 2006 658.8 ?01 dc22
2006019186
This publication contains information obtained from authentic and highly regarded sources. Reprinted material is used with permission, and sources are indicated. Reasonable effort has been made to publish reliable data and information, but the author and the publisher cannot assume responsibility for the validity of all materials or for the consequences of their use.
All rights reserved. Neither this publication nor any part thereof may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.
The copyright owner's consent does not extend to copying for general distribution for promotion, for creating new works, or for resale. Specific permission must be obtained from J. Ross Publishing for such purposes.
Direct all inquiries to J. Ross Publishing, Inc., 5765 N. Andrews Way, Ft. Lauderdale, FL 33309.
Phone: (954) 727-9333
Fax: (561) 892-0700
Web:...