TABLE OF CONTENTS Colors affect us both physiologically and psychologically and impact our psyche on the conscious, subconscious, and unconscious levels. This commonly accepted principle has been explored in great depth for centuries. Although you are familiar with many of the following color concepts, we feel it is important to mention them in a discussion of the psychological effects of color on people. For example, grays are said to be the color of choice of depressed people, and the low energy of a gray is apt unknowingly to pull down the energy of the occupants of a space.
The human being reacts first and foremost on a biological level to the different wavelengths of the different colors and their values and intensities. Our personal gathering of the color stimuli affects both the brain processes and the nervous system. In addition, it is felt that the human being reacts to colors on the level of Jung's collective unconscious. Our reaction to certain images is innate to our development as a species. On a third level, probably in descending impact, is our reaction to colors on a cultural basis. This bias can include everything from longstanding cultural traditions to the trend of the day.
Our sensation of color derives from a variety of factors. An object either absorbs or repels light rays, depending on the molecular nature of the matter on which the light falls. What we perceive is also affected by the juxtaposition of the perceived object with other hues and by...
