TABLE OF CONTENTS Then this book is for you! From 2000 onwards the CIM syallabi for Certificate and Advanced Certificate address the broad field of marketing communications across several subjects. So this book has the advantage of bringing the whole subject together between these covers. Equally, if you are about to get ready for the CIM Diploma paper, Integrated Marketing Communications, you will find that this one text 'brings you up to speed' on the topic, prior to beginning your Diploma studies.
Then this book is for you! Whilst the CAM syllabi ask you to look at separate parts of marketing communications in depth, this book will give you an excellent overview and will allow you to build your understanding across the topic of marketing communications planning. Equally, if you are about to enter the CAM qualification route at the higher level, this text will bring you 'up to speed' before you begin your studies.
Then this book is for you! Whilst you will...
