You are encouraged to undertake the following activities to further your knowledge and understanding of the topics covered in this chapter in the following ways:

1. Go out and get two examples of each of the three major types of sales promotion; one for a service, one for a product. Examine how the promotions were set up, try to find out about them either through the company's own website or through trade press coverage. What were the objectives? Were they achieved? Was the creative good/bad/indifferent? Do you think there is a relevance and appeal to the target audience?

2. Pick a sponsorship of something something that interests you . . . maybe a football team, a singer, a concert, a school, a golfer . . . and find out all you can about it through websites, the sponsor and the sponsored party. How well does it work? Could it work better? If so, how? If not, why is it so good?

3. Go into a supermarket and, rather than rushing along the aisles, take some time to ...