Sales promotion can achieve many objectives the main aim being to promote extra sales over a given period of time, within a given budget and with a given incentive to the customer to buy now, buy more or buy a particular brand. It is the concept of adding value to a product or service in given circumstances and making that product or service stand out in the customer's mind.

Incentivization a big word that simply means 'buy me for this special reason'.

There is no end to the exact nature of the value the marketer can choose to add to the product or service involved. Indeed, the fact that it is such a creative field to work in is one of the reasons why so many practitioners turn to the world of sales promotions. That said, sales promotion must be viewed pragmatically the purpose is to achieve desired and measurable objectives, as with all marketing communication and promotional functions. And don't think that sales promotions are restricted to supermarkets and fast-moving consumer goods (fmcg) products. The fields of services, business goods and consumer durables all...