TABLE OF CONTENTS This chapter describes some typical digital asset management systems. It starts with a web content management solution to demonstrate the principles of these applications and the benefits that they offer. The next system is a digital asset management system that was developed for a web site that makes historic newsreels available to the public. The third is a large archive project for a television news organisation. These three demonstrate the range that asset management covers. The first is an extranet web site, the second makes video content available online, and the third illustrates the improvements in operational efficiency when a video library is made available from the desktop throughout a corporation.
Newspapers and magazines rely on advertising for their main revenue, with the subscription or whole price at to the news distributor making a small contribution. To a publisher, the advertising sales department is a primary revenue generator for the business. To attract advertisers, the publisher needs a 'shopfront'. A potential advertiser will want to see comprehensive information about the title they may want to use. They will want to see the audited circulation figures and the demographic profiles of the readership. They will also want to see the rate card what it is going to cost. There is a host of other information including upcoming features, editorial contacts, and classified advertising details. If they decide to advertise, they will want the mechanical specifications. Traditionally, this information is supplied as a printed media pack, supplemented by mail outs...
