Data Warehousing and Business Intelligence for e-Commerce
A practical exploration of the technological innovations through which traditional data warehousing is brought to bear.
TABLE OF CONTENTS Data Warehousing and Business Intelligence for e-Commerce
Part I: Foundations Concepts and Business Models
Chapter List
- Chapter 1: Background, Terminology, Opportunity, and Challenges
- Chapter 2: Business-to-Consumer Data Warehousing
- Chapter 3: Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models
- Chapter 4: Business-to-Business Data Warehousing
- Chapter 5: e-Government and Data Warehousing
- Chapter 6: Business-to-Employee Models and Data Warehousing
Part Overview
Part I provides the reader with the foundations upon which subsequent discussion about core technology, products, and integrated e-commerce systems architecture will be based. The focus of Part I is at the conceptual level: that is, we focus on the "what" and "why" aspects of e-commerce business intelligence and data warehousing rather than the in-depth "how" orientation of later chapters in this book.
Sufficient discussion about e-commerce basics and business models is provided for readers with only peripheral exposure to doing business on the Internet, but we avoid going into too much depth. Rather, this discussion will serve as the backdrop for the conceptual material in Part I about data warehousing in different facets of e-commerce:
-
Business-to-consumer (B2C)
-
Two variants of B2C in the form of consumer-to-consumer (C2C) and consumer-to-business (C2B)
-
Business-to-business (B2B)
-
Two types of e-government models: government-to-citizen (G2C) and business-to-government (B2G)
-
Business-to-employee (B2E)
Overview
As indicated by its title, this first chapter will provide the foundations upon which the approaches, technical discussion, solutions, and other material found throughout this book will be built. Readers who have some amount of experience and accomplishments in one or more of the book's major subject areas data warehousing, customer relationship management (CRM), or e-commerce may wish to skim this chapter, while...
Copyright Alan R. Simon and Steven L. Schaffer 2001 under license agreement with Books24x7
