Chapter List

Part Overview

The content of the chapters in Part I was, by design, very conceptual and business focused, the intention being to provide the reader with a solid grounding in the past, present, and future of e-commerce business models and accompanying business intelligence capabilities.

In Part II, we bring substance and real-world considerations to the subject of e-commerce data warehousing and business intelligence. Chapter 7 presents a comprehensive perhaps even tedious discussion of the many different technologies and building blocks that are likely to be part of any e-commerce data warehousing environment, if only through necessary interfaces to the accompanying transactional e-commerce facilities.

Chapter 8 presents a discussion of three different commercially available e-commerce business intelligence products to give the reader some idea of how vendors are addressing the issues and challenges presented in this book.

In Chapters 9 and 10, we address two real-world considerations that are particularly relevant to data warehousing in an e-commerce setting: data quality and integrity, and privacy and security.

Finally, in Chapter 11 we bring the many topics of the previous chapters together in a solutions architecture case study of a fictional company that desperately needs to implement B2C and B2B e-commerce capabilities.