Usability for the Web: Designing Web Sites That Work

Part VI: Launch

Chapter List

Chapter 11: Pre-Launch and Post-Launch

The steps involved in launching your site are as critical and relevant to success as requirements analysis, writing, or page layout. Just prior to launch, extensive final quality assurance is required, and at launch, several critical items must be tested. After launch, you'll need to promote and maintain your site and to continue testing and evaluating its performance.

Quality assurance is central to a pervasive usability approach. After all, a site that doesn't work correctly certainly isn't usable. Making a seamless transition to a live site requires an extraordinary amount of planning. And having an error free and easily maintainable design contributes to the overall usability of your web site.

The launch of your site is not an isolated event achieved the instant the site is ready to go live. It requires weeks (if not months) of preparation. This chapter reviews the procedures that should accompany your approach to the launch as well as ways to track and target changes once the web site is up and running.

Keep in mind that this chapter is structured chronologically for expository purposes. Several of the subjects here should be part of a pervasive framework and integrated much earlier in your design process. For example, code testing is not a one-shot review at the end of the design process, but rather an integrated process that is undertaken throughout the design process.

IN THE MONTHS BEFORE THE LAUNCH

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