Chapter 9: E-Mining

Chapter 9: E-Mining

Mining Your Site

E-mining is the iterative process of analyzing the patterns of your online transactions and extracting knowledge about who is buying what, when, and, most importantly, why from your website. It is about extracting previously unknown, actionable intelligence from your website interactions. It is about using pattern-recognition technologies to answer such bottom-line questions as:


	?	How do I optimize my website inventory and design?


	?	What strategic partnerships should I be developing?


	?	How do I increase my share of my customers?


	?	What cross-selling opportunities do I have?


	?	Who is visiting and buying at my website?


	?	What ads and banners should I be using?


	?	Who are my most profitable customers?


	?	How do I increase my online sales?

Websites of all sizes are currently experiencing an explosive growth in their capabilities to generate massive amounts of server data. However, few administrators are leveraging data mining technology to transform this web data into the type of competitive intelligence that can improve their e-commerce efforts. E-mining is a powerful method of ?recalling? the daily contacts your company?s website had with your visitors and customers and ?seeing? their behavior. Of course, memory and observation are human functions which data mining tools and techniques, based on AI technologies, are designed to emulate in the processing and analysis of large data sets. This type of inductive data analysis can answer questions you hadn?t thought of asking, because...

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Data Mining Your Website

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Chapter 9: E-Mining

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