TABLE OF CONTENTS At the end of such a long, complex and wide-ranging text, attempting to draw conclusions is a necessary but awesome task. Perhaps the only real conclusion we can draw is that there are no generally applicable conclusions. However, this is too trite a statement, and we feel we must endeavour to pull together some broad conclusions for the benefit of readers.
Before going to outline these conclusions in some detail, we would like to begin by seeing how the book has, in our opinion, lived up to the objectives set out in the preface. However, it is for readers to decide how successful we have been in this respect, though we believe we have produced a text which is truly international in flavour, particularly through the case studies and examples that have been used. We have attempted to illustrate the many facets of leisure marketing in this far-ranging text.
In Part 1 of the book we tried to define the marketing concept and considered both the philosophy of marketing and the practical application as a management discipline. In Chapter 2 we also defined the term leisure and attempted to look at the concept of leisure time and began to consider the types of organisations that offer leisure experiences.
In the early part of the book, we also saw that there are significant differences between leisure in terms of marketing. These differences cover products, organisations, markets and marketing techniques. Furthermore, even within each of these...
