This book has used copious examples and mini-case studies to illustrate points made in individual chapters.

However, the authors also believe that readers might find a small number of larger and broader case studies valuable.

The case studies which follow show how a number of leisure organisations currently carry out their marketing activities. These cases illustrate some interesting differences and similarities in marketing practice.

It should be noted that the material for these case studies was collected, largely during 2003 and early 2004. They must therefore be seen, like all published case studies, as snapshots in time, which will date quickly. Of course, this does not make the lessons that can be learned from them invalid.