Andraeson, A.R. ( 1965) Attitudes and Consumer Behaviour: A Decision Model in New Research in Marketing, in Preston, L. (ed.) Institute of Business and Economics Research. University of California, Berkeley.

Andraeson, A.R. and Kotler, P. ( 2003) Strategic Marketing for Non-Profit Organisations. Prentice-Hall, Englewood Cliffs, NJ.

Anholt, S. ( 1993) 'Adapting Advertising Across National Frontiers', Admap, October, pp.16 17.

Ansoff, H.I. ( 1980) The New Corporate Strategy. John Wiley & Sons, New York.

Ansoff, H.I. ( 1988) The New Corporate Strategy. John Wiley & Sons, Chichester.

Archdale, G. ( 1994) 'Destination Databases: Issues and Practices', in Seaton, A.V. et al. (eds) ( 1990). Tourism: The State of the Art. John Wiley & Sons, Chichester.

Ashworth, G.J. and Goodall, B. ( 1990) Marketing Tourism Places. Routledge, London.

Ashworth, G.J. and Voogd, H. ( 1990) Selling the City: Marketing Approaches in Public Sector Urban Planning. Belhaven, London.

Ayton, P. ( 1994) 'Spending Time'. Leisure Management. February, pp. 24 26.

Bateson, J.E.G. ( 1977) 'Do We Need Service Marketing?' New Insights Report. Marketing Science Institute, Boston, November, pp. 77 115.

Bateson, J.E.G. ( 1991) Managing Services Marketing. Text and Readings. 2nd Edition. The Dryden Press, USA.

Bateson, J.E.G. ( 1995) Managing Services Marketing: Text and Readings. 4th Edition. Dryden Press, Fort Worth.

Bateson, J.E.G.2 and