Leisure Marketing: A Global Perspective
By John Swarbrooke

List of Figures

Chapter 1: What is Marketing?

Figure 1.1: The marketing continuum model
Figure 1.2: The marketing philosophy
Figure 1.3: Elements to be emphasised during the creation of marketing programmes for services

Chapter 2: What is Leisure?

Figure 2.1: Five approaches to the concept of leisure ( Source After Torkildsen, 2001)
Figure 2.2: The choice of leisure experiences open to an individual
Figure 2.3: Different types of leisure organisations arranged by category

Chapter 3: The International Market

Figure 3.1: Characteristics of the leisure experience
Figure 3.2: The model of consumer behaviour in the leisure sector
Figure 3.3: Personal determinants of tourist behaviour ( Source Swarbrooke and Horner, 1999)
Figure 3.4: Different forms of behaviouristic segmentation

Chapter 4: The International Leisure Industry

Figure 4.1: The industrial sectors of leisure

Chapter 5: The International Business Environment

Figure 5.1: The marketing intermediaries of a large hotel chain

Chapter 6: Product

Figure 6.1: The three levels of product the example of a theme park ( Source Swarbrooke, 1999)
Figure 6.2: The position map of the UK hospitality industry prior to the development of the budget market
Figure 6.3: The four stages of the product life cycle
Figure 6.4: Sources of new product ideas for a hotel
Figure 6.5: The feasibility study process for a visitor attraction ( Source Swarbrooke, 1999)

Chapter 7: Price

Figure 7.1: Examples of pricing for a hotel
Figure 7.2: The characteristics of travel and tourism services that influence pricing ( Source Middleton and Clarke, 2001)
Figure...
Copyright Susan Horner and John Swarbrooke 2005 under license agreement with Books24x7
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