Leisure Marketing: A Global Perspective
By John Swarbrooke

Index

A

Accommodation:
budgets, 200
categories, 197 8
competition, 200 1
consortia, 201
distribution channels, 200
ethical issues, 289
growth strategy, 201
franchising, 201
leasing, 202
management contracts, 201
hotels, 47 8
market, 200
marketed by other organisations, 201
ownership, 198
place, 198 9
price, 199
service element, 199
Arts/entertainment:
benefits, 239
budget, 240
business-related, 239 40
catchment areas, 239
competition, 240
internal, 240
unfair, 240
consortia, 240
ethical issues, 291
market segments, 239
ownership/objectives, 236 7
place, 238
price, 238
product, 237 8
promotion, 238 9
scope/nature:
facilities/activities, 236
organised/spontaneous, 236
spectator/participant, 235
tensions, 241
transnational, 240
Audit:
stages:
carrying out, 152
competition, 154 5
Corporate Mission, 152
external environment, 153 4
internal business environment, 155
market, 154
review of current customers, 157 8
review of organisation's product ranges, 158 9
SWOT analysis, 157

B

Begawan Giri Estate (Bali), 349
Black culture, 359 60
Boston Consulting Group (BCG) Matrix, 161 2
Boutique hotel, 369 70
Budgets, 175
Business environment, 52 3
macro/micro link, 75
macroenvironment, 53
economic factors, 56 7
key issues by sector, 65 6
leisure industry, 64
political factors, 54 6
social factors, 57 60
technological factors, 60 4
microenvironment, 67
competitors, 73 4
existing customers, 73
marketing intermediaries, 71 3
national differences, 74 5
nature/structure of organisation, 67 9
suppliers, 69 71
Business mix, 169
Business organisations, 68 9
adoption of market-led approach, 13
corporate objectives, 167
market-oriented, 13
nature/structure:
corporate culture, 68
decision-making, 68
management style, 68
monolithic/smaller units, 68
product range, 67
public, private, voluntary, 67 8
product-oriented, 12 13, 15
sales-oriented, 13

C

Catering see Restaurants/catering
Centre Pompidou (Paris), 345
Chiva-Som International Health Resort (Thailand), 349
Clubbing holiday, 370 1
Communication technology, 61 3
Copyright Susan Horner and John Swarbrooke 2005 under license agreement with Books24x7
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