TABLE OF CONTENTS Conception and gestation is the phase of the persona lifecycle in which you actually create your personas. It is the phase in which you use data to create engaging representations of individual users that your team can use for planning, design, and development. During this phase you will face the tricky question of how many personas to create and how to prioritize them. You will process the data and/or assumptions you have collected (by prioritizing, filtering, and organizing) to discover information about your users. Using this information, you and your core team will create bulleted persona skeletons that key stakeholders can prioritize according to business goals. You will develop your prioritized skeletons into complete personas that are then ready to be introduced to your organization in the birth and maturation phase.
During the family planning phase, the G4K persona core team was able to get a good sense of how personas could be used to enhance the portal project team s specific design and development process. They are now eager to create personas.
They collected a lot of existing data (much of which was free) and uncovered many assumptions about users from the project team and executives. They executed some very enlightening field research and now have a slew of interesting flowcharts, graphs, photos, quotes, and observation notes. They feel like they have explored as much as they can about the ways their future customers will potentially...
