The Persona Lifecycle: Keeping People in Mind Throughout Product Design

Whitney Quesenbery, Whitney Interactive Design
Whitney Quesenbery
Whitney the Storyteller
Roles: Designer, mentor, user analyst
Goals: User centered design for every product, Web site and application
Objectives: Get everyone to listen to the stories that people tell, and use them in their designs
The computer screen is just a very small stage
Whitney Quesenbery is a user interface designer, design process consultant, and usability specialist with a passion for clear communication. As the principal consultant for Whitney Interactive Design (wqusability.com) she works with large and small companies to develop usable Web sites and applications. She enjoys learning how people around the world work with technology and hearing their stories.
The techniques of usability are one of her interests, and she has worked on standards and methodologies more than she cares to admit. As a result, she s spent many weekends working on articles and presentations and arguing the fine points on industry forums. She s proud that one of her articles won an award as an STC Outstanding Journal Article, and that her chapter Dimensions of Usability in Content and Complexity turns up on so many course reading lists.
An active volunteer, Whitney is President of the Usability Professionals Association (UPA), on the Executive Council for UXnet, and manages a popular usability Web site at http://www.stcsig.org/usability. As director of the UPA Voting and Usability Project and a member of the Advisory Committee for the Elections Assistance Commission, she works to ensure the usability of voting systems.
Before she was seduced...