The Persona Lifecycle: Keeping People in Mind Throughout Product Design

Chapter 9: Storytelling and Narrative

Whitney Quesenbery, Whitney Interactive Design

Whitney Quesenbery

Whitney the Storyteller

Roles: Designer, mentor, user analyst

Goals: User centered design for every product, Web site and application

Objectives: Get everyone to listen to the stories that people tell, and use them in their designs

The computer screen is just a very small stage

OVERVIEW

Whitney Quesenbery is a user interface designer, design process consultant, and usability specialist with a passion for clear communication. As the principal consultant for Whitney Interactive Design (wqusability.com) she works with large and small companies to develop usable Web sites and applications. She enjoys learning how people around the world work with technology and hearing their stories.

The techniques of usability are one of her interests, and she has worked on standards and methodologies more than she cares to admit. As a result, she s spent many weekends working on articles and presentations and arguing the fine points on industry forums. She s proud that one of her articles won an award as an STC Outstanding Journal Article, and that her chapter Dimensions of Usability in Content and Complexity turns up on so many course reading lists.

An active volunteer, Whitney is President of the Usability Professionals Association (UPA), on the Executive Council for UXnet, and manages a popular usability Web site at http://www.stcsig.org/usability. As director of the UPA Voting and Usability Project and a member of the Advisory Committee for the Elections Assistance Commission, she works to ensure the usability of voting systems.

Before she was seduced...

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