Do your marketing, sales and design processes include provisions for measuring the extent to which the process objectives are being achieved?

Are you confident that your sales personnel will not commit the organization beyond the capability of its processes?

When preparing plans for product realization how do you know you have taken account of all the factors that will affect successful implementation?

How do you know that the plans made for fulfilling product requirements will reach those who will create the product and process features necessary for successful implementation?

Do you assume customers will define the characteristics necessary to give satisfaction or do you recognize they are not experts and endeavour to find out what their expectations really are?

How do you know you have identified all the relevant regulations that apply to the customer transaction?

Would your customer expect you to proceed knowing there are issues to be resolved or to wait while you sought resolution?

However simple the order, do you always confirm understanding before proceeding?

How confident are you that the sales literature does not lead potential customers to expect more than you are prepared to provide?

Is customer feedback collected from all the points of contact with customers or only through the mailbox?

At what point do you bring design under control, before the design is released or before you spend money?

Are you confident that you won t...