Introduction

Once you have spent time and effort installing and configuring your Web server and then designing your Web site you should make sure that you it gets all the publicity it deserves. With 1000s of new Web sites coming on-line every day, you have a lot of competition when trying to get your site noticed.

In the early days of the Web you might reasonably expect a major new site to attract plenty of visitors. Now, with the quality of new sites both commercial and hobbyist improving all the time you will really have to find ways of providing a unique feature to make your site attractive to visitors. In this chapter, I discuss ways in which you actively promote your site, ensure it gets noticed by the users that it appeals to and, importantly, is regularly visited.

Announcing your Web site

There are many ways of increasing the number of visitors that come to look at your Web site. Some require effort on your part, others are simple and need only forward planning. Here is an action kit of how to ensure that your Web site is seen and available to as many potential visitors as possible.