Strategic Management: From Theory to Implementation, Fourth Edition
A thorough text which helps understand where strategic management comes from, and how a corporate strategy can be formed and implemented.
TABLE OF CONTENTS Strategic Management: From Theory to Implementation, Fourth Edition
Part 2: The Changing Environment
Chapter List
- Chapter 4: The challenge of the future
- Chapter 5: The environment: assumptions is planning
- Chapter 6: Forecasting
- Chapter 7: Techniques for assessing the environment
- Chapter 8: Business philosophy (ethics and morality) and strategic management
Overview
This chapter aims to show that strategic management is about coming to terms with a changing world. Strategic management is about both adapting to external changes and sometimes to cause the external environment to change. The chapter will provide a way of thinking about issues from the external environment and an understanding that there are interconnections between them.
One of the justifications given for subjecting a business to a process of strategic management is that it is the only satisfactory way of coming to terms with a changing world. Events in the environment in which the company operates have a direct effect on the success or failure of that company. Strategic management seeks, as one of its aims, to relate the company to its environment, and to identify in advance the threats and opportunities which environmental change brings. At the outset the unique character of each business should be stressed: the effect of change in factors outside the control of the company will vary not only between industries but also between companies in the same industry. What causes the effect to vary are not only the obvious things like the nature of business, countries of operation, and size of organisation: there are also the fundamental differences in the attitudes and abilities of various...
Copyright David Hussey 1998 under license agreement with Books24x7
