Writing Effectively, Fourth Edition

5: Making the Right Impression

5 Making the Right Impression

Accuracy, brevity, simplicity, clarity and humanity in your writing will help you get better results. You will find it easier to reach your target, and the receiver will be more likely to notice your message and understand and act upon your words.

It will also boost your own reputation, because although your written communications are intended to achieve some purpose, they are also about human relationships. When you send someone a written communication, you are also sending lasting images and impressions about yourself, whether you intend to or not, and whether the receiver is conscious of them or not.

5.1 Writing Styles

Here is an example, addressed to you. Read it carefully, and then think about what impression you get of the sender.

P.F. Wapentake
Head of Resourcing Policy Research
Resourcing Policy Unit
Business Development Services
Cramley Research Institute
Cramley University

Dear Sir or Madam

As Head of Resourcing Policy Research, I have pleasure in sending you a copy of the Resource Policy Unit's report on trends and developments in controlled and limited-list tendering procedures, as defined in the European Union Procurement Directives (cumulative annualizing provisions).

Regrettably the Unit is not in a position to answer any enquiries relating to the research. However, if your organization wishes to submit any evidence for consideration under the ongoing review process you should write to G.O. Scorse, Deputy Head of Resourcing Policy Research, at the above address. Such contributions will not be acknowledged.

Yours faithfully

Activity 21

3...

UNLIMITED FREE
ACCESS
TO THE WORLD'S BEST IDEAS

SUBMIT
Already a GlobalSpec user? Log in.

This is embarrasing...

An error occurred while processing the form. Please try again in a few minutes.

Customize Your GlobalSpec Experience

Category: Trade Journal Publishers
Finish!
Privacy Policy

This is embarrasing...

An error occurred while processing the form. Please try again in a few minutes.