Writing Effectively, Fourth Edition

7: Summary

7 Summary

  • The first priority in written communication is to ensure that the messages actually reach their destination. Check fax numbers and addresses, check that the document has arrived and pop a hard copy in the post just to be on the safe side.

  • For any written communication, it pays to make the reader's task as simple as possible.

    • Identify the writer, target, purpose and content clearly.

    • Make it easy to read by:

      • keeping it short and simple (KISS);

      • using plain and simple language;

      • making the key messages clearly visible;

      • laying the document out so that it's easy to read.

  • Accuracy, Brevity and Clarity (ABC) are a must for all written communications.

  • Use plain words because:

    • it makes your material easier to understand;

    • it gives a good impression of you as a person;

    • both you and the reader understand what you are saying.

  • In the English language there are many different ways of saying practically everything. On the whole the shorter ways are better: they will help your messages get through more easily.

  • The flowery old-fashioned language that used to be normal in 'business correspondence' has little place today, though some organizations prefer more formality than others.

  • On the whole, you communicate better when you use direct forms of writing and show the reader that you are a human being, and do not pretend to be a machine or an organization.

  • Its written communications may be one of the factors by which quality is judged in an organization.

  • Your writing...

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