TABLE OF CONTENTS My purpose in writing this book is to develop and build on the ideas contained in Liberating the Corporate Soul: Building a Visionary Organization [1] published in 1998. The basic premise of Liberating the Corporate Soul was that the most successful organizations on the planet are vision-guided and values-driven. The results of mapping the values of more than 500 companies in 35 countries since 1997 support this premise values-driven companies are without a doubt, the most successful companies on the planet. Many other researchers also support this conclusion. [2] [3] [4 ]Therefore, I will not spend much time on making this case. Rather, I prefer to take this opportunity to draw on our own [5] experiences and the vast amount of data we have collected over the past 8 years to describe the key characteristics of values-driven organizations; explain how to build values-driven organizations; and show how the process of values management can be used to support continuous improvements in organizational performance and develop long-term sustainability. In addition, I will detail the improvements we have made to the cultural transformation tools since the publication of Liberating the Corporate Soul.
There are many new ideas in this book that have not previously been published and cannot be found in mainstream management or organizational development literature. Examples include, the concepts of cultural resilience [6] and cultural entropy, [7 ]the five modes of decision making, and the integration of mature and emergent technologies into a comprehensive methodologic...
