TABLE OF CONTENTS This chapter continues the discussion of program planning and the selection of delivery systems that we began in Chapter 8, and it addresses the choice of content for promoting informed awareness in an employee audience and the development of a communication strategy. This chapter also offers an approach to the scheduling of educational events, based on the premise that awareness programs should be a continuing educational experience for the workforce in which messages and themes are renewed and reinforced over time.
What to say and how to say it is the overriding issue in the educational program. There are at least three guiding factors in making this decision. The most important of these, as discussed in the previous chapter, is your predetermined performance objectives what members of your audience should be able to do after hearing the message that they could not or would not have done before. The focus of anything said to your audience should be a direct response to one or more of your objectives. Another factor impacting on the choice of content is the selection of media for delivering the communication. Limitations as to how you can deliver the message may easily influence what you can say and how much you can say about any one subject. A third factor to consider is time time permitted for direct communication with your audience and the amount of time that audience members can carve out of their schedules for education.
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