Transform Your Business into e: Going Beyond the Dot Com Disasters
This book covers E-Business from the review of the business at the start to expanding E-Business after it is live.
TABLE OF CONTENTS Transform Your Business into e: Going Beyond the Dot Com Disasters
Chapter 6: Perform Industry, Competitive, and Technology Assessments
INTRODUCTION
In this chapter you will begin to assess what is going on in e-business in your industry and with your competitors. You will not be performing in-depth bench-marking. You don't have the time. You need a method for collecting information to get started and on an ongoing basis. If e-business is going to be so much work, why spend the time doing this? If you don't, you will miss gathering and using experience from other firms. You will probably relearn what these firms went through. Another reason is to determine what your competitors are doing so that you will be better able to compete successfully.
PURPOSE AND SCOPE
Business Objectives
One business objective is to gain information on the competition as both a defensive and an offensive measure. You want to know what these firms are doing and not doing. You also want to know how they have changed in e-business and thereby gather experience from them. For the industry in general you seek to determine what methods in sales, customer service, fulfillment, supplier relations, marketing, and other areas work and fail. You may begin to identify valuable tips for designing your Web site and for deciding on which functions can be best supported through e-business.
Political and Cultural Objectives
The major political and cultural objective is that you give employees an eye on the outside world. This is important because e-business is outwardly focused. Another objective is to use the data collection on the industry and competition as...
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