Videoconferencing for the Real World: Implementing Effective Visual Communication Systems

Several factors contribute to the success of a network of videoconference systems. Among the most important of these are proper design, support from management and users, competent and timely technical support, and effective user training. This chapter provides practical guidelines and tips on marketing your system internally to foster demand and support, training your users, and providing them with the support they need to make productive use of the system.
There are several reasons why videoconferencing systems fail:
1. Design Flaws: Many systems have design flaws in a critical area (hardware, software, connectivity, ergonomics, or technical support), and cannot possibly meet the communications needs of users without a significant overhaul. A comprehensive design and integration process (such as the one described in the earlier chapters of this book) will help ensure that your system will work the way you want it to.
2. Lack of management support and user acceptance: In most organizations, the success of a videoconferencing network will depend on the cooperation of many individuals. This cooperation can be assured by strong support from upper management, and by ensuring that users feel that the system addresses their needs. If the use of the system receives encouragement and support from senior management, then people throughout the organization will be more likely to integrate its use into their work processes. By involving sales, accounting, manufacturing and other major functional groups in system planning and rollout, you will ensure that the system will meet...