Location and Personalisation: Delivering Online and Mobility Services
This book takes a look at two application technologies location and personalization and presents an understanding of the technical and business impact of these technologies.
TABLE OF CONTENTS Location and Personalisation: Delivering Online and Mobility Services
Chapter 6: Service Personalisation and Beyond
G De Zen
6.1 Introduction
The implementation of the concept of personalisation is traditionally based on the employment of user and service profiles. In addition, the mobile context requires the definition of a personalisation process, which takes into account the different adaptations and filtering that can be applied to content and services. Moreover, new requirements for service personalisation arise which impose, for example, the support of user profile modification and the handling of both static and dynamic profile information. The notion of location is the classical example of dynamic information that is used to personalise the offer of mobile services. But, many other concepts are becoming relevant like that of presence, environment and groups of users.
This chapter reports on the state-of-the-art as far as content negotiation, capability and preference profiles description standards is concerned and describes a proposal for a presence-aware personalisation system. Enhancements to mobile communications systems, in order to support presence-awareness concepts, are introduced. Collecting profile data, together with keeping it up to date with the changing needs and context of the user, are important issues.
6.2 Service Personalisation
Personalisation is recognised as being one of the most important factors in determining mobile service success. In fact, in the mobile environment, issues like service adaptation to terminal capabilities and to access network characteristics, and content filtering on the basis of user preferences, become even more relevant because they allow for prompt provision of services tailored to users' specific needs. [1]
In order to identify which approach to...
Copyright British Telecommunications plc 2004 under license agreement with Books24x7
