Location and Personalisation: Delivering Online and Mobility Services

Although the amount of information available to a user is growing, there is a potential to filter and deliver the appropriate level of information to a user based around an accurate, dynamic profile.
The development of tools such as Jasper, Peruse and dynamic profiling can proactively support the knowledge worker. By accurately representing the user's current context, it is possible to target relevant information to support the user's current activity.