Location and Personalisation: Delivering Online and Mobility Services
This book takes a look at two application technologies location and personalization and presents an understanding of the technical and business impact of these technologies.
TABLE OF CONTENTS Location and Personalisation: Delivering Online and Mobility Services
7.4: Understanding Focus
7.4 Understanding Focus
Not only do people have many and varied interests, they also have differing interests at different times (their current interests being their 'focus'). A key to solving information overload is to understand this focus, and deliver information to the user which is relevant to their current activity. A related issue is that the information delivery should not disturb the user's normal activity; feedback must be timely and appropriate.
Jasper has been used within BT for a number of years, providing a static analysis of a user's profile. The recently developed Peruse system, however, takes the profile a significant stage forward by discovering and utilising the user's current context.
7.4.1 Jasper Profiles
As mentioned briefly above, Jasper is a Web-based collaborative virtual environment comprised of a system of intelligent software agents that hold details of the interests of their users in the form of user profiles [20]. Jasper agents summarise and extract key words from World Wide Web pages and other sources of information (e.g. personal notes, intranet pages, applications) and then share this information with users in a virtual community of practice whose profiles indicate similar interests. Jasper has been used by a number of geographically dispersed communities, inside and outside BT. Typical Jasper communities have thirty members, but the largest community to date has over three hundred registered participants.
Jasper agents store, retrieve, and summarise information. Each Jasper user has a personal agent that holds their profile based on a set of key phrases which models...
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