Intangible cost analysis allows executives to identify, measure, and reduce costs that the organization has always been aware of, but has not been able to previously measure and control.

Practically every preceding chapter has illustrated that intangible management provides new ways of increasing productivity and profitability while simultaneously cutting costs. These new ways are designed to reflect the realities of today's economic environment. Today, we cannot simply assess an activity on the strength of its "tangible cost." This is because, when producing "intangible goods" (services), the majority of the benefits of the product are intangible and the majority of the costs of producing that product are also intangible.