Capitalizing on Knowledge: From e-business to k-business

Appendix C: Website Evaluation Template

Overview

Use the following checklist to review websites for their potential impact. Score each section out of 10. Compare your evaluations with those of your colleagues. Derive lessons from what you have seen and apply them to your own website.

Name of site: ..........

URL: ..........

Date reviewed: ..........

Reviewer: ..........

A: General

Factor

Considerations

Score

Comments

User orientation

Is it user-centric?

Does it have material relevant to your needs?

Is the intended audience and usage clear?

Content

Is there 'compelling' content?

Is it relevant, timely, well written and of good quality?

Is it unique?

Usability

Can you quickly find what you want?

Is the design good?

Are there good navigation aids - site map, search, menu etc. Is it free of annoying gimmicks and unnecessarily elaborate graphics?

Section score (out of 30)

B: IOPs of marketing

Factor

Considerations

Score

Comments

Positioning

What kind of site is it?

How clear is its purpose?

In what way is it distinctive from related sites?

Packaging

What products and services are sold?

Is it all the range? Are there special Internet products and packages?

Are there special offers and pricing for Internet users?

What value-added services are there?

Portals

Does this site purport to be a portal site?

Does it link to other portals or portal-like features, e.g. news, articles, resources, links, jobs?

Does it provide facilities for communities of interest?

Pathways

How easy is it to find from...

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